From earning a Bachelor’s of Science in Biomechanical Engineering at Syracuse University, to pursuing medical school, and ultimately embracing high-impact leadership in the startup world, Ariba’s journey perfectly highlights her conviction: the world of tomorrow is directly linked to the diversity and dedication of the minds shaping the technology of today.

Ariba’s career has been a testament to her versatility: she is currently the Head of Transformation for North America at Anomaly where she is leads the agency’s transformation capability to help clients shape consumer experiences, products and content. Prior, she was the VP of Product Experience and Innovation at the Ad Council where she led the non-profit’s current design innovation practice, leading organizational change and co-lead the emerging tech and media center of excellence. She is an active keynote speaker at global tech conferences for companies like Vox Media, Oglivy, Etsy, Hubspot, and Women Who Code, and has guest lectured for organizations like Columbia University, the California College of Arts, and The New School. She sits on the board of Asians In Advertising and is also a leader of Women In Innovation. Ariba is also currently an adjunct professor at Parsons School of Design.

In her free time, Ariba mentors young women in tech as part of her mission to bring more diverse, intersectional, and marginalized voices to positions of power and leadership.

As an immigrant Bangladeshi woman with hearing loss, Ariba believes that the only path to a future that is mutually beneficial for all is to ensure our society, technology, and community are shaped by our lived experiences.