

I build the products, experiences, and capabilities that make organizations unmissable, as AI reshapes behavior, expectations, and trust.
I work where a shift in technology, customer behavior, or the market creates a question an organization needs to answer: what does this mean for the people we serve, what should we build or change, and how do we make it work in practice? The answer is rarely only about the product. It depends on what leadership has prioritized, how the organization actually operates, and what its people already know how to do.
Over the past fifteen years, I’ve built products, customer experiences, new service offerings, go-to-market strategies, teams, and innovation practices across startups, nonprofits, and agencies, and in partnership with Fortune 500 companies.
I build AI-enabled products, experiences, and systems, and work with organizations to develop their own capabilities. That includes connecting tools and information, building workflows, and orchestrating work across people and AI. I’m especially interested in where AI can extend an organization’s expertise and creativity, and the choices that requires about human judgment, ownership, working rhythms, and incentives.
Engagements
Work with me one-to-one to build your AI fluency, bring me into a product or customer-experience challenge, or develop the capabilities your team needs to put AI to work.
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Build AI fluency around your own work and the tools you have. One-to-one working sessions to find a starting point, connect your information, or build and practice a workflow, decision tool, or first prototype.
Explore advisory02
Find what will make your product or customer experience more valuable to people. A focused engagement to identify opportunities for adoption, repeat usage, and loyalty, then develop concepts and prototypes your team can evaluate and test.
Explore the engagement03
Build the capabilities to match your AI ambitions. Together, we shape your organization’s human OS through work design: shared context, clear ownership, working rhythms, and incentives. We test how people and AI work together to strengthen your team’s expertise, creativity, and judgment.
Explore AI adoption
“It’s to stay the kind of person who still decides what belongs in your mind palace, what belongs in the machine, and what deserves to be created by both.”
Read the framework →
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I’m interested in the changing relationship between people and technology, and what that means for society and the things we build. My writing and speaking explore how AI reshapes products, experiences, behavior, expectations, and the way we work, think, and make decisions. I explore these shifts from both sides: what new forms of utility, experience, and value become possible, and what needs to be deliberately preserved as technology takes on more of what people once did themselves. I’ve delivered 215+ talks, panels, and workshops at organizations such as the United Nations General Assembly, Google, TikTok, Etsy, Paramount, Vox Media, Interaction Design Conference, Marketing Brew Summit, and Leading Design London.
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The best conversations happen off the stage: meetups, community gatherings, dinners, and cities along the way.










































































Book a one-to-one AI working session, or start with a complimentary 25-minute discovery call about a project or collaboration.