

I help organizations figure out how to be unmissable and what to build when technology, customer behavior, and expectations are all changing at once.
My work sits at the intersection of product strategy, experience-led growth, emerging technology, and organizational change. I’m usually brought in when something is shifting, whether that’s customer expectations, technology, behavior, or the market, and a team needs to figure out what that means for customer adoption, growth, and the products or experiences they need to evolve next.
Over the past fifteen years, I’ve built products, customer experiences, new offerings, and GTM strategies, and built teams and functions from the ground up across startups, nonprofits, agencies, and Fortune 500 organizations.
More recently, my work has included AI products, AI-enabled experiences, and organizational AI adoption.
Customer expectations keep changing, and so do the technologies shaping how people discover, choose, and stay loyal to products and brands. I work with leaders and teams at different points in that process, whether they’re identifying new opportunities or sharpening a product, service, membership, or experience into something people value, use, and come back to.
Let’s build something unmissable.
Reimagine how your organization creates value for customers.
A strategic sprint for organizations exploring new opportunities, evolving existing products and experiences, or responding to changing customer expectations, emerging technologies, and shifting markets.
Dedicated thinking time for leaders navigating important decisions.
Focused sessions for leaders who want an experienced strategic partner to pressure-test ideas, work through complex challenges, and think more clearly about what comes next.

“It’s to stay the kind of person who still decides what belongs in your mind palace, what belongs in the machine, and what deserves to be created by both.”
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I’m interested in the changing relationship between people, technology, and society, and what that means for the things we build. My writing and speaking explore how AI reshapes products, experiences, behavior, expectations, and the way we work, think, and make decisions.
My writing and speaking explore these shifts from both sides: what new forms of utility, experience, and value become possible, and what we should be more deliberate about preserving as technology takes on more of what people once did themselves.
I’ve delivered 200+ talks, panels, workshops at organizations such as United Nations General Assembly, Google, TikTok, Etsy, Paramount, Vox Media, Interaction Design Conference, Marketing Brew Summit and Leading Design London.
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The best conversations happen off the stage too: meetups, community gatherings, dinners, and cities along the way.










































































I’m open to full-time roles, speaking engagements, consulting, advisory work, and the occasional very good conversation.